The Benefits of Promotional Products

Custom promotional products printed or designed with your company’s logo, will help your business to be remembered and recognised by potential or future customers. Through the use of promotional merchandise marketing, your company can be advertised and introduced to huge numbers of potential customers at an incredibly low cost.

The nature of promotional merchandise means that you don’t need to spend massive amounts on advertising, since the promotional gifts you give to customers will do most of the legwork for you. Giving out promotional items will help to reflect your professionalism and generosity, further boosting the reputation of your company.

Let’s have a look at the numerous advantages:

1. Flexible – Promotional products can be utilised in a number of different ways, coming in many different forms, from uniforms and pens to note pads and t-shirts.

2. Cost-Effective – In terms of initial cost and overall return on investment, very few promotional tactics can match quality merchandising. To put it simply, it’s cheaper than regular advertising!

3. Long-lasting – Promotional products are typically longer lasting than magazine or television advertisements. Things like pens, diaries and similar items tend to last a while, meaning your advertising does as well.

4. Measurable – The impact and effectiveness of your campaign can be easily measured through the use of promotional items. You can fairly easily track spikes and dips in enquiries based on how and when you release your merchandise.

5. Higher perceived value – Since free promotional products make customers feel more important to your company, they are seen to have a higher perceived value than straight-up ads. This means that the costs of ordering the items are outweighed by the positive reputation you are fostering.

6. Perfect for targeted marketing campaigns – Promotional products can be customised to specific marketing campaign requirements.

7. Complements other advertising – Promotional products work perfectly alongside other forms of advertising, helping to raise awareness, increase response rates, and boost the overall effectiveness of the campaign.

8. Gives life to your brand – Promotional products provide a unique extension to your brand that essentially gives it ‘life’. Rather than being a logo or a name, you are a part of the consumer’s life in either a practical or entertaining way.

What to Keep in Mind
Before you dive into the deep end with promotional products, you need to consider what sorts of items will best complement your brand and your current promotional campaign. The more in sync the product is with these factors, the more effective it will be.

5 Critical Factors in Choosing the Correct Promotional Product for Your Next Advertising Campaign

In this day and age, business marketing is one of the key determining factors for business success. So how can you use promotional products to differentiate your brand from your competitors? There are so many different options when it comes to promotional items that sometimes it can be hard to decide which way to go. Having a good promotional product strategy is always the key. So in the below points we will discuss the factors that need to be considered when selecting the correct product for your next campaign and how to tailor a distribution strategy that will equal success:

1. Market – Always determine who you will be targeting with the promotional items and corporate gifts. For example if you are a University and wanting to give something away at an open day, you would opt for products that are appealing to University students. Things that they can use like branded stationery, laptop bags or promotional USB’s could be a great start. On the other hand giving a University student a branded coffee mug or tape measure might not be as fitting. You will want to choose a product that will be useful and be of a high perceived value by the target market.

2. Print colours – Many people have a hard time deciding how many colours should be printed on a particular item. Choosing how many colours to print depends on the product, budget and in many cases a company’s logo specification guide. Always bear in mind that printing more than 1 colour will usually cost more on items to be screen printed or pad printed. The reason for this is because the set-up of the printing screen or pad and the mixing of your PMS colours is quite labour intensive. A good promotional product supplier will discuss this with you and make recommendations based on what you’re trying to achieve.

3. Budget and quantity required – In many cases there will be a budget restraint when selecting the correct promotional product. It is always best to estimate how many people will need to be targeted and then work out what budget per item you can afford. This will help in the selection process by eliminating products that are too expensive per unit.

4. Critical date – Promotional products and corporate gifts can be produced locally or offshore. The main difference is when producing the products locally you can expect lead times of around 2-4 weeks dependent on the supplier. When producing products in offshore factories, lead times can blow out to 5-12 weeks due to sea or air freight. If you have a critical date of 1 month or less, it’s always safest to get products produced locally. This way there is no risk of customs or freight company delays.

5. Choosing the correct supplier – There are many suppliers that will get similar products for you. Some quick determining factors that we will cover in another article are: Is the price competitive? Do they have good customer service skills? What is their reputation in the industry?

In summary, always take into consideration the above mentioned factors when selecting your promotional products and suppliers. These factors are also relevant for when selecting a corporate gift or promotional clothing.

Use these tips when you’re next selecting a product for a marketing campaign and be sure it will be a huge success!

Marketing Your Services And Products With The Help Of A Promotional Products Supplier

Advertising on television and on the internet is not enough to promote your new products and services. The best thing to do is to look for a promotional products supplier who can provide you with items you can give away to potential customers in order to lure them in and purchase your products and hire your services. They can provide you with several kinds of promotional products that would not only promote your new merchandise but would also promote your company name and manufacturer. Here are a few items a promotional products supplier can recommend.

Tool kits– It’s a fact that car enthusiasts and car owners tinker with their automobiles at one point or another. Promotional products supplier can recommend a certain car parts manufacturer or company to promote their services and newly introduced products by giving away tools or tool kits as promotional items. This would be very useful for automobile and motorcycle aficionados out there. Such tool kits come in a hard plastic case with several features built in like a rechargeable flashlight and screwdrivers and pliers. It would come in handy should they need to do quick repairs while on the road.

Coffee mugs – One of the more popular promotional item used by certain companies and businesses to promote their new services and merchandise given away to clients and long time customers as a gift. The promotional products supplier will highly recommend this item as a give-away trinket for potential clients and customers. Remember to print the name of the item or service you are promoting as well as the contact details. People love to have these coffee mugs to use either when they are at work or when they are having breakfast at home.

Bags – Promotional products suppliers also recommend using different kinds of bags as a promotional item. Bags are extremely useful not only for traveling but also when you are to store certain items while on the go. There are different kinds of bags with different uses, for those who travel there are bags which can accommodate many clothes and other items, for those who want to have small bags there are sling bags and hand bags to place your valuables in when you are on the go. There are also those which are made with safety features for trekkers and mountaineers to support their backs should they fall.

Pens – Probably the most popular promotional item used to advertise a certain product or company is the pen. A promotional products supplier can recommend this for those interested in marketing their products and services to many people. It’s a perfect item to use because it is easy to carry, is used almost on a daily basis and can be stored anywhere. You can even order customized or hand crafted pens to hand out to special clients or customers. Such pens are unique and would only be made several at a time thus making them special and valuable to collectors.

The Advertising Power Of Promotional Products

Finding effective ways to bring your brand name or logo to customers is a necessity for any business hoping to grow.

Ideally you need to find ways in which your customers can remember you and easily reach you. Placing advertisements in Newspapers and Magazines is one option for you to pursue, but often this option is an expensive one, especially for smaller companies with a limited advertising budget.

A great way to achieve the same or potentially more results, which is also considerably cheaper, is through the art of creating promotional materials that are given away to your customers, suppliers and other potential sources.

At some point in time, most of us will have received a mug, key-ring or something similar with a company’s logo, brand and contact details, some of us may have even been a part of the business offering these promotional items.

But do you actually realise the results that can be achieved in using these methods.

Think about this – how many times do you read through that newspaper with those expensive advertisements in? how many of you actually remember the ads that you may have seen?

Now think about how many times you will use that mug with a brand name on, whether you take it to work to use, or even put in in the cupboard as a spare, every time you open that cupboard you will be reminded of the branded mug before you.

A well-produced product is a superb advertising source, printed with your company logo, or brand and slogan, even the contact details of your company, reminding people of your business long after they were introduced.

Have a quick look at these stats regarding promotional product impact for businesses:

  • Studies report that the giving of promotional products can boost business response rates by up to 72%
  • Adding a promotional product with a sales letter for direct mailings can increase your chances of a response by a staggering 54%
  • Customers who receive a promotional product are 16% more likely to refer someone to your company than to those who didn’t receive a promotional product
  • As high as 42% of people who were given a promotional product could remember the name or logo of the business on the product for as long as 6 months afterwards
  • Customers who were given promotional products placed additional orders up to 17% sooner than customers who received coupons or voucher codes.

Sending out items such as a mug with your own design on to a potential customer can have the edge in persuading them to use your business for any future products or services in your business sector, but equally as important, it can bring your brand to the awareness of people and companies that never even knew you existed.

Sometimes rather than the normal pens or key-rings, it may be better to look for something different, popular things that will last and be used by people who receive them are always a good bet, promotional mugs are always a good idea, as are soft toys or small bags.

There are so many items available these days that can be personalised for promotional use, so you really are spoilt for choice. If possible, where you can, try and give something that may relate to the customer in a certain way, something that they will value and have some use for.

Lastly, don’t be to afraid to spend a little more on a product, well designed promotional mugs for your most loyal customers will only give them more desire to recommend your company further and increase your brand awareness.