Promotional Products Attract Customers and Prospects

Promotional products are a great way for businesses to attract more customers and prospects. After all, this is a superior and cost-effective way of keeping a brand name and logo in the public eye. They are a great way of making sure that people remember you and the services you provide, and know where to find you.

Given the state of the economy, and the economic constraints that most advertisers are functioning under, print advertising is an expensive option, as are television ads and radio spots. In this scenario, the most memorable and easily the most cost-effective mode of advertising, ensuring that target audiences and prospective customers are familiarized with your brand, is the interesting mode of promotional products.

Creative, entertaining, and useful promotional products can be given away to not only your existing customers, but also new prospects, and possible referrals. The best factor of such promotional giveaways, of course, is their staying power. They have a much superior longevity, when compared to any other form of advertising, and they hang around for a long time, and get passed from hand to hand, giving your product and brand unbelievable exposure. While print outs get thrown out with the magazines or papers they are in, and TV or radio ads often suffer from audience tune-out, quality promotional giveaways are functional and useful, and will be kept around for a much longer time.

Think about it. Something useful, or fun, with your brand name and logo imprinted on it, with a fun message and a phone number can be the best tool to bring your products and services to mind for months, even years to come. Promotional products such as calendars, mouse pads, and coasters, remain in the home or the office of your target customer for a long time, reminding not only them, but anyone around, of your company and its products and services. In addition, trend information proves that customers or prospects who receive some kind of promotional products and items as gifts and giveaways are many times more prone to become referrers. In other words, they are more likely to tell their friends, and others, about your company and its products.

Industry studies and emerging statistics show that a promotional product received with a mailer or sales letter gives the recipient a pleasant surprise and ensures a much better retention of your promotional message. After all, most people simply throw away bulk mailers and sales letters, often without even bothering to read them. Finding something useful, handy, or entertaining in a mailer means at least a part of your message gets retained. This not only means that months or years later they can still recall your brand, every time they look at the item, but can also help to increase – by as much as 50% — the number of callbacks that you are likely to receive.

Starting A Promotional Products Distribution Business

Many different businesses and companies require a promotional products distributor to help them their company or business advertising and promotions. These establishments are more likely newcomers to the business or corporate world thus they need to be recognized by the consumers, customers and clients on what services or products they can offer the people. This move allows them to further introduce their products and services to the people thus making them better known to every consumer. Should a person want to set up their own promotional products distribution business then they should remember a couple of things, so just read through some of them below.

Starting Small – Every business out there started out small so should you if you wish to make it big in the promotional products business. Start by ordering in several items that businesses and companies often use as promotional material, this way you can easily provide them with the necessary items they require should they order from you. You can also use several of your items as promotional materials to hand out to potential clients and customers to introduce them to your business and if they need anything they have a way to contact you.

Accumulating Clients and Customers – Remember that in order for your promotional products business to grow you need to gather as much clients and customers that you can handle. Remember to never overstep your boundaries and only limit your client and customer list to a level that you can still manage them. Best way of getting the clients and customers you will need is to set up a meeting with businesses and companies in need of promotional items and pitch in the products you have on hand which are considered as popular items for promoting their establishment.

Setting Up Shop – The best location for a promotional products supplier business to set up shop is in a location that is easily accessible to their clients and their customers. They also need to make sure that their establishment can hold large quantities of the products they are selling in order for them to easily access it and to provide their customers and clients with a constant supply. Remember to only order more items if the quantity of the current set of item is low, never order stocks in advance to avoid your items from being left in your warehouse for too long causing it to either not work for mechanical products and or rusting for items made out of metal.

Online Advertising – Perhaps the most well known place to advertise you promotional products business is online. In the internet people trade and buy things every day, you can place orders there, pay for the items online and even check your bank account details online. This is a perfect place to gather clients not only near your location but also overseas. In the event they have fancied a certain promotional item which is only available to you then you can simply have it delivered to them when they purchase it.

Sponsoring a Marathon With Promotional Products

Try to wrap your head around this figure $170 million. That’s how much money the Chicago Marathon produces in a single year. With 45,000 entrants a year and an uncountable amount of spectators, one thing is for sure: The Chicago Marathon sure draws a crowd, and with that crowd comes consumer dollars. Over 245 endorsed marathons are run across the U.S. every year and companies see the potential for marketing their products to both the runners participating in the marathons and the people in the crowds that come to cheer them on.

Large events such as marathons give businesses the opportunity to play a participatory role in the exciting environment of a race event. While some companies can advertise during televised races, others prefer to be on the ground and in the mix of things for the chance to promote their products. Whether these are marathon products or unique promotional products targeting a wide variety of consumers, companies find a way to promote their product on and around the runners. Sponsored contestants are splashed with logos that will remind consumers of constant branding before, during, and after the marathon event.

Many sponsors are in fact promoting marathon products or other products for runners and hope to receive enhanced exposure by good finish times, wins, and television airplay of the race. Marathons are often sponsored by a large company and non-professional runners will be allowed to wear a singlet, shorts, or race number that displays the sponsoring company’s logo on the contestant. Anything is fair game: from banners on over passes, to signs placed at the finish line, to paintings on the pavement, marketers have done it all when it comes to promoting at marathons. Even on the sidelines companies can be found with unique promotional products. A great way for companies to engage their potential customers is to grab their attention.

Whether they are a fitness or exercise related company or not, marketers often choose to display marathon related products. One example is unique water bottles. Unique promotional products open the door to discussion among sellers and potential buyers in the crowd. The combination of unique promotional and marathon related products is very effective at events such as marathons, as these products can be seen in use on runners. Promoting a company during marathons is big business and there are plenty of opportunities to do so. Whether a big company or a small family business, using unique promotional products at marathons and other running events is sure to attract your future customers.

Defining Promotional Products and Advertising Specialties

Promotional products and advertising specialties are items that are used to endorse a product, service or company agenda and can include executive and business gifts, event giveaways, awards and other imprinted or embroidered items such as custom mugs, pens, Koozies, bottled water, paper items such as letterhead and business cards and over 1,000,000 products with your logo.

PRODUCTS AND USES

Promotional and advertising specialties are used to promote products, brands and corporate identity. Promotional merchandise is used globally to promote events, exhibitions and product launches.

Almost anything can be branded with a company’s name or logo and used for promotion. Wearables such as embroidered caps, polo shirts and jackets, screen printed t-shirts are in the largest product category, which makes up more than 30% of the total for promotions and advertising branded product sales.

Other advertising products include small giveaways such as key chains, pens, pencils, Koozies, coolies, coffee mugs, sunglasses and stress relievers. Paper products such as business cards, folders and letterhead are often used for promotional purposes as well.

Brand awareness is the most common use for promotional and advertising specialties. Other uses include lead generation, distributor and dealer marketing programs, new products, safety education, marketing research, employee awards, and non-profit programs.

DISTRIBUTION

Most industry manufacturers sell exclusively through promotional products and advertising specialty distributors only. Distributors interface with manufacturers, suppliers, printers and embroiderers and often help end-users design and create artwork to be used on promotional products. Distributors have the ability to supply thousands of products from many manufacturers across the globe. Distributors help the end-user with product selection and make sure the artwork is submitted in the correct format.

Industry manufacturers prefer to sell through distributors and rarely sell to the end-user. Distributors save the end-user money and time by searching for a qualified printer or manufacturer who can produce and ship quality products efficiently and on time. Distributors are experts in selecting branded products that fit the end-users budget, promotional purpose and time frame.

Most qualified distributors prefer to communicate with the end-user via phone or email. The details required to brand products such as art specifications and ink colors make it difficult for distributors to offer the ability to order and pay for products online. Many distributors will offer an option to request for more information or a quote online, but prefer personal contact with the end-user prior to finalizing their custom order.