How to Boost Sales Using Promotional Products

No matter if you’re a small business, a local small-town business, or a CEO of a Fortune 500 company, marketing and advertising are important to any business that wants to become and remain to be successful. Without proper marketing and promoting of your business, your company name will get lost in the high competition of today’s world. However, when it comes to marketing and promoting, there is no wrong or right way to do it. But, if your company wants an effective, budget conscious, and proven way to boost sales, don’t hesitate to begin using promotional products. Promotional products have become one of the easiest ways to boost sales as they not only provide your customers and potential customers with something unique, they also market your business’ name.

What are promo products?

Simply put, promotional products are items that can be used to market your company’s name, products, and services. There is no limit to the items that can be used as promotional products. As long as your company’s name is on the items, they can more than likely be classified as being promo products. Some of the most widely used promotional products include glassware, t-shirts, hats, tote bags, pens, pencils, and coffee mugs. Each of these items can be custom-made to have your company’s name printed on them so while each item remains functional and useful, at the same time your company’s name is always present and visible.

Promotional gifts are usually available and purchased in bulk and are commonly handed out to customers at certain venues, at random, or during a certain promotion. For example, a company may decide to give a custom-made promotional mug to customers who spend $25 or more within their store. The options are endless but in the end your focus should be to provide your customers with a useable promotional product that also subtly advertises your company.

When using promotional products it’s important to try to keep them unique and different. Since these products are so widely used, your marketing group will need to find a way to make your promo coffee mug or t-shirt stand out from all of the others. Some companies will use different promotional products depending on the season. For example in the winter more companies will use clothing and coffee mugs as promotional items while in the winter shot-glasses and tote bags may be more popular.

How do these products boost sales?

When more people are able to come across your company’s name and your visibility continues to increase, your business has an ever-growing chance of gaining more leads and sales. Because promo products advertise your business’ name, they are known for being a great way to boost the amount of sales, therefore increasing the amount of profit that your company will have at any given time. Companies often experience a boost in sales because more people are becoming aware of the company name. The more people who know of your business, the higher chance you have of offering a service or product that they are interested in buying.

The Advantages of Giving Promotional Products As Gifts

Analysis of promotional products does indeed raise a number of benefits, not only in promoting your company, but attracting prospects, securing them as clients and more importantly retaining a strong base of customer loyalty. Promotional products are the key that unlock the doors to future business. The most simple reason for that is because they are free – the most magical word in the English language!

The pulling power of promotional items

Offer somebody something for free and they immediately take notice. Give them something useful and you take the first steps to forming a bonding and lasting relationship. Promotional gifts are effective bait and once the prospect bites it makes it easier to reel them in.

Promotional merchandise offers you so much more than attracting clients with gifts as well; you can use promotional items to raise brand awareness. There are hundreds of business gift ideas such as pens, mugs, bags, umbrellas and calendars that you can put your company name and logo on which will ultimately work to your advantage.

Raising brand awareness is a vital advertising tool. The most successful companies are recognized by their brand rather than their products. Personalising promotional items with your brand name associates your company with something positive which makes it easier to remember. Promotional gifts therefore improve the image and perception of your company and are effective for generating leads.

Select your items carefully and your brand name will be seen by thousands of people. Although some business gifts should be given thoughtfully to individual clients, promotional items like shopping bags, laptop carriers and umbrellas are useful gifts to offer which will be used outdoors, carried in the street where it can be seen by other people. Even if your brand name is taken in sub-consciously, when anybody hears they name it will resonate with them thus gives you the edge over competitors.

Affordable promotional gifts

Promotional gifts are not expensive. Individually they are affordable and even when buying in bulk the return on interest means they pay themselves and earn you a profit because of their cost effective advertising power. A 2008 study determined that the average cost of a promotional item was less the one British pence!

Word of mouth is still the best form of advertising and even simple promotional items are a talking point. You can increase your sales from referrals simply because your company name cropped up in conversation on the basis of a promotional gift you gave to a client. Promotional gifts are so versatile it doesn’t matter what line of business you are in, use promotional merchandise as a marketing strategy and you are on to a winner.

Role of Promotional Products Vendors In Your Business – How Can They Help You?

Promotional products are determined to give you thousands of ideas to strengthen your brand presence. It helps in improving the visibility level and will enable you to reach out to the citizens even in remote areas without any hassle. It is possible to earn reputation and loyalty. These products are generally used to spread out the awareness and marketing message of your company. Every company is very much interested to use these products as a part of their marketing strategies. These promotional items are even termed as corporate gift items and can be used during tradeshow events, marketing events, promotional shows etc. These can be a part of novelty advertising and can be given away to the employees as a part of business rewards and recognition process. It is very important to use creative promotional products to uplift the face of your business.

Factors to Consider While Selecting the Vendor:

• There are certain factors to be considered while choosing the vendors to buy your promotional products.

• The vendor should have a wide spectrum of products that will suit the business requirements of the businesses.

• They should help the business owners in choosing the right kind of promotional products which will earn better profits.

• They should understand the market scenarios and the products that are in great demand or fast moving among consumers. This will help them to suggest the best of products by the business owners.

• The vendors should offer maximum discounts and offers on bulk orders.

• The vendors should offer customization services to the enterprise owners which will help them to come up with a perfect end product.

• The vendors should offer excellent support services to the business owners and should be in a position to get in touch round the clock.

• The vendors should have an excellent track record in doing this business.

Most of the business men will have a dedicated marketing team who will be responsible to select the right kind of products. However, the vendors can also get in touch with these marketing teams and help them in choosing the best of products that will add value to their services. They should have an extensive product catalog at reasonable rates. There should be different ways of customization services offered such as printing the company name and logo through embroidery, engraving, laser engraving etc.

what are the products to be selected?

There are wide varieties of products available in the market such as key chains, mouse pads, coffee mugs, t-shirts, hats etc. It is very important to select the products based on their lifetime. A long lasting product will carry forward your company’s name and tagline by which the reach will be better. It will often create a better impact on the minds of the consumers. Promotional products and promotional items can be extensively used as a part of your advertising services to reap better profits on your investments.

How Service Companies Promote With Promotional Products

Years of research, and market statistics, clearly show that giveaway promotional products are a great marketing tool for companies looking for a cost effective way to advertise their products and services. There are multiple advantages to utilizing this mode of promotion. First, and foremost, given the state of the economy, and the state of most bottom-lines, a more inexpensive alternative to more traditional advertising media like newspapers, magazines, TV and radio.

Add to that the fact that these promotional products also have a much longer shelf life. They will stay around for much longer, being used and seen again and again, not just by the person who received them in the first place but my friends, colleagues, and random passers by. Add those facets up, and what you essentially have is the almost perfect low cost method of keeping your brand name out there and relevant for a long, long time!

Another advantage of promotional products is that this kind of imprinted product give away campaigns are also great for employee incentive programs and for recognition awards for performance. Promotional products are a great way to popularize your services through trade shows as handouts, or through mail campaigns. Studies show that mail campaigns that include promotional products are much more likely to afford positive returns for the advertiser. Someone receiving a useful or entertaining gift with a mailer automatically associates the feel good factor with your brand. They are also much more likely to call you or recommend you to their friends or colleagues.

They work just as well for service companies as for production companies. Whether you are selling a product or providing a service, promotional products and the giveaway model are great ways to build awareness of your brand, and to increase your client and customer base.Service based companies such as air conditioning companies, electrical contractors, lawn maintenance firms, and a host of other service providers can all benefit from the use of promotional products to advertise and reinforce their brand name, and promote their services.

As a small example, consider this case study. A rural bank needed to promote and popularize its trust program, a special service it had recently launched. Instead of use models such as newspaper or TV/radio advertising, they decided to run a saturation campaign aimed at conveying the meaning of the trusts, and the purpose of these trusts for people who had small estates. From bank employees who wore necklaces and buttons with the slogan to arouse curiosity to smaller buttons, pens, and such which were handed out to walk-in customers, the emphasis was on unconventional. Other useful items like key chains, tape measures, and heart-shaped tags were given to customers, people making enquiries, and so on. The direct result of this campaign of promotional products was that 400 new trusts were set up within the month, and over $6 million arrived at the bank in the form of new accounts.

Obviously then, these giveaway items like the wide range available from the team at Action Printing Inc aren’t just useful for people selling “things”. Service companies can draw equal benefits from these campaigns, and help popularize their services.