Defining Promotional Products and Advertising Specialties

Promotional products and advertising specialties are items that are used to endorse a product, service or company agenda and can include executive and business gifts, event giveaways, awards and other imprinted or embroidered items such as custom mugs, pens, Koozies, bottled water, paper items such as letterhead and business cards and over 1,000,000 products with your logo.

PRODUCTS AND USES

Promotional and advertising specialties are used to promote products, brands and corporate identity. Promotional merchandise is used globally to promote events, exhibitions and product launches.

Almost anything can be branded with a company’s name or logo and used for promotion. Wearables such as embroidered caps, polo shirts and jackets, screen printed t-shirts are in the largest product category, which makes up more than 30% of the total for promotions and advertising branded product sales.

Other advertising products include small giveaways such as key chains, pens, pencils, Koozies, coolies, coffee mugs, sunglasses and stress relievers. Paper products such as business cards, folders and letterhead are often used for promotional purposes as well.

Brand awareness is the most common use for promotional and advertising specialties. Other uses include lead generation, distributor and dealer marketing programs, new products, safety education, marketing research, employee awards, and non-profit programs.

DISTRIBUTION

Most industry manufacturers sell exclusively through promotional products and advertising specialty distributors only. Distributors interface with manufacturers, suppliers, printers and embroiderers and often help end-users design and create artwork to be used on promotional products. Distributors have the ability to supply thousands of products from many manufacturers across the globe. Distributors help the end-user with product selection and make sure the artwork is submitted in the correct format.

Industry manufacturers prefer to sell through distributors and rarely sell to the end-user. Distributors save the end-user money and time by searching for a qualified printer or manufacturer who can produce and ship quality products efficiently and on time. Distributors are experts in selecting branded products that fit the end-users budget, promotional purpose and time frame.

Most qualified distributors prefer to communicate with the end-user via phone or email. The details required to brand products such as art specifications and ink colors make it difficult for distributors to offer the ability to order and pay for products online. Many distributors will offer an option to request for more information or a quote online, but prefer personal contact with the end-user prior to finalizing their custom order.

How to Boost Sales Using Promotional Products

No matter if you’re a small business, a local small-town business, or a CEO of a Fortune 500 company, marketing and advertising are important to any business that wants to become and remain to be successful. Without proper marketing and promoting of your business, your company name will get lost in the high competition of today’s world. However, when it comes to marketing and promoting, there is no wrong or right way to do it. But, if your company wants an effective, budget conscious, and proven way to boost sales, don’t hesitate to begin using promotional products. Promotional products have become one of the easiest ways to boost sales as they not only provide your customers and potential customers with something unique, they also market your business’ name.

What are promo products?

Simply put, promotional products are items that can be used to market your company’s name, products, and services. There is no limit to the items that can be used as promotional products. As long as your company’s name is on the items, they can more than likely be classified as being promo products. Some of the most widely used promotional products include glassware, t-shirts, hats, tote bags, pens, pencils, and coffee mugs. Each of these items can be custom-made to have your company’s name printed on them so while each item remains functional and useful, at the same time your company’s name is always present and visible.

Promotional gifts are usually available and purchased in bulk and are commonly handed out to customers at certain venues, at random, or during a certain promotion. For example, a company may decide to give a custom-made promotional mug to customers who spend $25 or more within their store. The options are endless but in the end your focus should be to provide your customers with a useable promotional product that also subtly advertises your company.

When using promotional products it’s important to try to keep them unique and different. Since these products are so widely used, your marketing group will need to find a way to make your promo coffee mug or t-shirt stand out from all of the others. Some companies will use different promotional products depending on the season. For example in the winter more companies will use clothing and coffee mugs as promotional items while in the winter shot-glasses and tote bags may be more popular.

How do these products boost sales?

When more people are able to come across your company’s name and your visibility continues to increase, your business has an ever-growing chance of gaining more leads and sales. Because promo products advertise your business’ name, they are known for being a great way to boost the amount of sales, therefore increasing the amount of profit that your company will have at any given time. Companies often experience a boost in sales because more people are becoming aware of the company name. The more people who know of your business, the higher chance you have of offering a service or product that they are interested in buying.

The Advantages of Giving Promotional Products As Gifts

Analysis of promotional products does indeed raise a number of benefits, not only in promoting your company, but attracting prospects, securing them as clients and more importantly retaining a strong base of customer loyalty. Promotional products are the key that unlock the doors to future business. The most simple reason for that is because they are free – the most magical word in the English language!

The pulling power of promotional items

Offer somebody something for free and they immediately take notice. Give them something useful and you take the first steps to forming a bonding and lasting relationship. Promotional gifts are effective bait and once the prospect bites it makes it easier to reel them in.

Promotional merchandise offers you so much more than attracting clients with gifts as well; you can use promotional items to raise brand awareness. There are hundreds of business gift ideas such as pens, mugs, bags, umbrellas and calendars that you can put your company name and logo on which will ultimately work to your advantage.

Raising brand awareness is a vital advertising tool. The most successful companies are recognized by their brand rather than their products. Personalising promotional items with your brand name associates your company with something positive which makes it easier to remember. Promotional gifts therefore improve the image and perception of your company and are effective for generating leads.

Select your items carefully and your brand name will be seen by thousands of people. Although some business gifts should be given thoughtfully to individual clients, promotional items like shopping bags, laptop carriers and umbrellas are useful gifts to offer which will be used outdoors, carried in the street where it can be seen by other people. Even if your brand name is taken in sub-consciously, when anybody hears they name it will resonate with them thus gives you the edge over competitors.

Affordable promotional gifts

Promotional gifts are not expensive. Individually they are affordable and even when buying in bulk the return on interest means they pay themselves and earn you a profit because of their cost effective advertising power. A 2008 study determined that the average cost of a promotional item was less the one British pence!

Word of mouth is still the best form of advertising and even simple promotional items are a talking point. You can increase your sales from referrals simply because your company name cropped up in conversation on the basis of a promotional gift you gave to a client. Promotional gifts are so versatile it doesn’t matter what line of business you are in, use promotional merchandise as a marketing strategy and you are on to a winner.

Role of Promotional Products Vendors In Your Business – How Can They Help You?

Promotional products are determined to give you thousands of ideas to strengthen your brand presence. It helps in improving the visibility level and will enable you to reach out to the citizens even in remote areas without any hassle. It is possible to earn reputation and loyalty. These products are generally used to spread out the awareness and marketing message of your company. Every company is very much interested to use these products as a part of their marketing strategies. These promotional items are even termed as corporate gift items and can be used during tradeshow events, marketing events, promotional shows etc. These can be a part of novelty advertising and can be given away to the employees as a part of business rewards and recognition process. It is very important to use creative promotional products to uplift the face of your business.

Factors to Consider While Selecting the Vendor:

• There are certain factors to be considered while choosing the vendors to buy your promotional products.

• The vendor should have a wide spectrum of products that will suit the business requirements of the businesses.

• They should help the business owners in choosing the right kind of promotional products which will earn better profits.

• They should understand the market scenarios and the products that are in great demand or fast moving among consumers. This will help them to suggest the best of products by the business owners.

• The vendors should offer maximum discounts and offers on bulk orders.

• The vendors should offer customization services to the enterprise owners which will help them to come up with a perfect end product.

• The vendors should offer excellent support services to the business owners and should be in a position to get in touch round the clock.

• The vendors should have an excellent track record in doing this business.

Most of the business men will have a dedicated marketing team who will be responsible to select the right kind of products. However, the vendors can also get in touch with these marketing teams and help them in choosing the best of products that will add value to their services. They should have an extensive product catalog at reasonable rates. There should be different ways of customization services offered such as printing the company name and logo through embroidery, engraving, laser engraving etc.

what are the products to be selected?

There are wide varieties of products available in the market such as key chains, mouse pads, coffee mugs, t-shirts, hats etc. It is very important to select the products based on their lifetime. A long lasting product will carry forward your company’s name and tagline by which the reach will be better. It will often create a better impact on the minds of the consumers. Promotional products and promotional items can be extensively used as a part of your advertising services to reap better profits on your investments.